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How to write a marketing plan / John Westwood.

By: Contributor(s): Material type: TextTextSeries: Creating success | Creating successPublication details: London : Kogan Page, 2000.Edition: 2nd edDescription: iv, 122p. : ill., map ; 22 cmISBN:
  • 9780749432546 (pbk.) :
  • 0749432543
Subject(s): DDC classification:
  • 808.066658 21
LOC classification:
  • HF5415.13 .W48 2000
Summary: A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan. This book provides a step-by-step guide to formulating a successful marketing plan.
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Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode Item holds
4 Week Loan Merlin Park University Hospital, Galway Merlin Park University Hospital, Galway Library Merlin Pk Galway 658.802/WES (Browse shelf(Opens below)) Available GM01031
Total holds: 0

Previous ed.: 1996.

At head of title: The Sunday Times.

A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan. This book provides a step-by-step guide to formulating a successful marketing plan.

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