How to write a marketing plan / John Westwood.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780749432546 (pbk.) :
- 0749432543
- 808.066658 21
- HF5415.13 .W48 2000
Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
4 Week Loan | Merlin Park University Hospital, Galway | Merlin Park University Hospital, Galway | Library Merlin Pk Galway | 658.802/WES (Browse shelf(Opens below)) | Available | GM01031 |
Previous ed.: 1996.
At head of title: The Sunday Times.
A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan. This book provides a step-by-step guide to formulating a successful marketing plan.
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