Mastering marketing : the complete MBA companion in marketing.
Material type: TextPublication details: London : Financial Times, 1999.Description: ix, 342p. : ill., ports. ; 25 cmISBN:- 9780273642220 (pbk.) :
- 0273642227
- 658.8 21
- HF5410
Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
4 Week Loan | Merlin Park University Hospital, Galway | Merlin Park University Hospital, Galway | Library Merlin Pk Galway | 658/KOT (Browse shelf(Opens below)) | Available | GM02817 |
Published in association with INSEAD, Kellogg, London Business School, Wharton.
Includes bibliographical references and index.
Mastering Marketing covers the basics of the subject, but the main focus is on the many challenges for marketers in the 21st century, including how to best make use of new cutting edge technology.
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