Mastering marketing : (Record no. 74021)
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000 -LEADER | |
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fixed length control field | 01150nam a2200301 a 4500 |
001 - CONTROL NUMBER | |
control field | BDZ0001685293 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190708092149.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 990316s1999 enkac f b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273642220 (pbk.) : |
Terms of availability | £29.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0273642227 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | StDuBDS |
Transcribing agency | StDuBDS |
Modifying agency | StDuBDSZ |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5410 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 21 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
245 00 - TITLE STATEMENT | |
Title | Mastering marketing : |
Remainder of title | the complete MBA companion in marketing. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London : |
Name of publisher, distributor, etc. | Financial Times, |
Date of publication, distribution, etc. | 1999. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | ix, 342p. : |
Other physical details | ill., ports. ; |
Dimensions | 25 cm. |
500 ## - GENERAL NOTE | |
General note | Published in association with INSEAD, Kellogg, London Business School, Wharton. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
520 8# - SUMMARY, ETC. | |
Summary, etc. | Mastering Marketing covers the basics of the subject, but the main focus is on the many challenges for marketers in the 21st century, including how to best make use of new cutting edge technology. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
710 2# - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | INSEAD. |
710 2# - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | J.L. Kellogg Graduate School of Management. |
710 2# - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | London Business School. |
710 2# - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | Wharton School. |
887 #0 - NON-MARC INFORMATION FIELD | |
Content of non-MARC field | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Not Withdrawn | Not Lost | Dewey Decimal Classification | Not Damaged | Available for Loan | Merlin Park University Hospital, Galway | Merlin Park University Hospital, Galway | Library Merlin Pk Galway | BNB | 658/KOT | GM02817 | 06/12/2018 | 06/12/2018 | 4 Week Loan |