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Mastering marketing : (Record no. 74021)

MARC details
000 -LEADER
fixed length control field 01150nam a2200301 a 4500
001 - CONTROL NUMBER
control field BDZ0001685293
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190708092149.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990316s1999 enkac f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273642220 (pbk.) :
Terms of availability £29.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273642227
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5410
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 00 - TITLE STATEMENT
Title Mastering marketing :
Remainder of title the complete MBA companion in marketing.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Financial Times,
Date of publication, distribution, etc. 1999.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 342p. :
Other physical details ill., ports. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Published in association with INSEAD, Kellogg, London Business School, Wharton.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. Mastering Marketing covers the basics of the subject, but the main focus is on the many challenges for marketers in the 21st century, including how to best make use of new cutting edge technology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element INSEAD.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element J.L. Kellogg Graduate School of Management.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element London Business School.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Wharton School.
887 #0 - NON-MARC INFORMATION FIELD
Content of non-MARC field Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Merlin Park University Hospital, Galway Merlin Park University Hospital, Galway Library Merlin Pk Galway BNB   658/KOT GM02817 06/12/2018 06/12/2018 4 Week Loan