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Mastering marketing : the complete MBA companion in marketing.

By: Contributor(s): Material type: TextTextPublication details: London : Financial Times, 1999.Description: ix, 342p. : ill., ports. ; 25 cmISBN:
  • 9780273642220 (pbk.) :
  • 0273642227
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5410
Summary: Mastering Marketing covers the basics of the subject, but the main focus is on the many challenges for marketers in the 21st century, including how to best make use of new cutting edge technology.
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Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode Item holds
4 Week Loan Merlin Park University Hospital, Galway Merlin Park University Hospital, Galway Library Merlin Pk Galway 658/KOT (Browse shelf(Opens below)) Available GM02817
Total holds: 0

Published in association with INSEAD, Kellogg, London Business School, Wharton.

Includes bibliographical references and index.

Mastering Marketing covers the basics of the subject, but the main focus is on the many challenges for marketers in the 21st century, including how to best make use of new cutting edge technology.

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