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Service management and marketing : customer management in service competition / Christian Gronroos.REQUIRED FIELD**

Material type: TextTextPublication details: Chichester : John Wiley c2007Edition: 3rd edDescription: x, 483 p. : ill. ; 24 cmISBN:
  • 9780470028629
Subject(s): DDC classification:
  • 658.8
Item type:
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