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Health communication : theoretical and critical perspectives / Ruth Cross, Sam Davis and Ivy O'Neil.

By: Contributor(s): Material type: TextTextPublisher: Cambridge, UK ; Malden, MA Polity Press 2017Description: 224 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780745697727 (hbk.) :
Subject(s): Additional physical formats: Online version:: Health communicationDDC classification:
  • 362.1 23
LOC classification:
  • RA427.8
NLM classification:
  • WA 590
Contents:
Introduction to health communication : theoretical and critical perspectives -- Communication theory -- Educational theory -- Psychological theory -- Methods and media -- Social marketing -- Health literacy -- Challenges in health communication and behaviour change -- The politics of health communication and behaviour change -- Looking to the future.
Summary: Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice. This text outlines key issues in the field.
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Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode Item holds
4 Week Loan Naas General Hospital Library Naas General Hospital Library Book 362.1 (Browse shelf(Opens below)) Available 221686
4 Week Loan St. Conal’s Hospital, Letterkenny St. Conal’s Hospital, Letterkenny Letterkenny University Hospital Library RA427.8.C76 2017 (Browse shelf(Opens below)) Available B06113
4 Week Loan University Hospital Galway University Hospital Galway Library UCHG Galway 362.1/CRO (Browse shelf(Opens below)) Available RE07046
Total holds: 0

Includes bibliographical references and index.

Introduction to health communication : theoretical and critical perspectives -- Communication theory -- Educational theory -- Psychological theory -- Methods and media -- Social marketing -- Health literacy -- Challenges in health communication and behaviour change -- The politics of health communication and behaviour change -- Looking to the future.

Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice. This text outlines key issues in the field.

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