Academic & scientific poster presentation : a modern comprehensive guide / Nicholas Rowe.

Includes bibliographical references.

Dedication; Preface; Contents; Contents; About the Author; Chapter 1: Introduction; Conferences and Poster Presentation; Evolution of the Academic/Scientific Poster; Poster Compilation; The Current Situation; References; Chapter 2: Poster Presentations: Objectives, Functions, and Issues; What an Academic/Scientific Poster Is and Is Not; How a Poster Presentation Works; Knowledge Dissemination and Networking; Charting Poster Presentation Through Published Literature; Issues with Current Poster Practice; The "Paradox of Choice"; Perceptions of Quality; Poster Quality.

Academic/Scientific Quality Return for Investment; Preparation; Cost of Materials; Conference Fee; Other Expenses; References; Chapter 3: Knowledge Transfer in the Conference Setting; Linear Communication; Oral and Unsupported Poster Presentations; Interaction; Transactional Exchange; General Discourse and Conversation; Workshops and Focus Groups; Supported Poster Presentations; Balancing Your Objectives; References; Chapter 4: Preparation and Planning; Selecting Your Conference; Benefit vs. Cost; Should I Present?; "Selling" Your Ideas: What, Who to, How, and When.

Using a Presentation to "Advertise" Yourself and Your Work Oral Presentation; Poster Presentation; Establishing and Meeting Your Goals; Caveat Emptor; References; Chapter 5: Reconsidering Poster Presentation as a Combined Practice; Are Posters Just a Visual Medium?; The Importance of Text in Posters and Poster Abstracts; The Drawback of Text in Posters: Reading Rate and Capacity; Reading Rate and Capacity; Posters as an Educational Medium; Considering Alternative Intentions for Poster Presentation; Posters as an Advertising Medium; Posters as a Socializing Medium.

What Do We Want from Posters? Viewers and Presenters; Funders; Event Organizers; References; Chapter 6: Poster Design and the Viewer Perspective; Poster Design and Compilation; Software Platforms for Traditional and Electronic Posters; How to Set Up PowerPoint for Traditional and Electronic Posters; Traditional Poster Sizes; Electronic Poster Format; Differences in Traditional and Electronic Poster Compilation; Traditional Poster Presentations; Electronic Poster Presentations; Dividing Your Topic; Designing for Impact.

Stand Out or Blend In? The Pros and Cons of Being "Different" Conference Fatigue and How Viewers Perceive Our Posters; Using Thin-Slice Theory to Rationalize Poster Design "Tips"; Passersby Are Probably Not Ignoring You; References; Chapter 7: Visual and Textual Elements: How We See Posters; Posters Seen as a Collective Exhibit; The Place of Visual Literacy and Visual Competence; Posters Seen as Individual Works; Text; The Viewer's Perspective; References; Chapter 8: Presenting Information: Images, Facts, and Data; Using Images to Emote, Inform, and Depict.

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