Marketing for dummies / by Craig Smith and Alexander Hiam.
Material type: TextSeries: --For dummiesPublication details: Chichester : John Wiley, c2006.Description: xx, 358 p. : ill. ; 24 cmISBN:- 9780764570568 (pbk.) :
- 658.802 22
- HF5415.13
Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
4 Week Loan | Merlin Park University Hospital, Galway | Merlin Park University Hospital, Galway | Library Merlin Pk Galway | 658.802/SMI (Browse shelf(Opens below)) | Available | GM05447 |
Includes index.
Cheat sheet perf-bound into book.
Marketing is one of the most important aspects of business today - how you understand and communicate with your customer can make the difference between business success or failure. Many small businesses have to do their own marketing, often with little or no previous experience. This book offers advice.
There are no comments on this title.