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Public relations : a practical approach / Ellen Gunning.

By: Material type: TextTextPublication details: Dublin : Gill & Macmillan, c2003.Description: xv, 494 p. : ill., facsims., port. ; 25 cmISBN:
  • 9780717134571 (pbk.) :
  • 0717134571
Subject(s): DDC classification:
  • 659.2 22
Summary: This title covers topics from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry. It mixes practical advice with contemporary practice and offers examples, case studies and references to Irish PR issues.
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Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode Item holds
4 Week Loan Merlin Park University Hospital, Galway Merlin Park University Hospital, Galway Library Merlin Pk Galway Available GM00111
Total holds: 0

Includes bibliographical references and index.

This title covers topics from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry. It mixes practical advice with contemporary practice and offers examples, case studies and references to Irish PR issues.

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