TY - BOOK AU - Gutkin,Stephen W TI - Writing high-quality medical publications: a user's manual SN - 9781351649841 AV - R119 .G88 2019 U1 - 808.06661 23 PY - 2019/// CY - Boca Raton PB - CRC Press (Taylor & Francis Group) KW - LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing KW - bisacsh KW - LANGUAGE ARTS & DISCIPLINES / Rhetoric KW - REFERENCE / Writing Skills KW - Medical writing KW - Handbooks, manuals, etc KW - fast KW - Medical Writing KW - Handbooks KW - Electronic books KW - Handbooks and manuals N1 - Includes bibliographical references and index; Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; References; Between You and Me; Conclusions; References; Author; Acknowledgments: Image Credits; Frontmatter; Chapter 1; Chapter 2; Chapter 3; Chapter 1: Principles and examples of quality in medical communications; 1.1 Get Your Paper Published-On the First Attempt!; 1.2 Common Reasons Why Papers Are Rejected and Strategies to Promote Acceptance; 1.3 Unique Challenges for Medical Writers; 1.4 Principles and Examples of Ethical Medical Communications; 1.4.1 Fair balance (the foremost principle of quality) is the coin of our realm 1.4.2 Fair balance culminates an open, free, and two-way (or multi-way) collaboration; 1.4.3 Fair balance in the planning process; 1.4.4 Fair balance by study report section; 1.4.4.1 Fair-Balanced Introduction; 1.4.4.2 Fair-Balanced Methods; 1.4.4.3 Fair-Balanced Results; 1.4.4.4 Fair-Balanced Discussion; 1.4.4.5 Fair-Balanced Conclusions; 1.5 Other Pillars of Quality in Medical Writing; 1.5.1 Brevity; 1.5.1.1 Lead with the News!; 1.5.1.2 Check your Gunning Fog Index; 1.5.2 Clarity; 1.5.2.1 Methods sections as the Rosetta Stone of manuscript clarity.5.3 Cogency; 1.5.3.1 Thesis statement and topic sentences; 1.5.3.1.1 A Caveat; 1.5.3.2 Topic Sentences; 1.5.3.3 Overall Guidance on Cogency; 1.5.4 Variety; 1.5.5 Integrity; 1.5.5.1 On the other hand! Thorny factors that continue to breach integrity; 1.5.5.1.1 Lack of meaningful author participation; 1.5.5.1.2 Potential undue influence by a study sponsor; 1.5.5.1.3 The Dreaded P Word; 1.5.5.1.4 Other failures to disclose; 1.5.6 Credibility and fidelity; 1.6 Chapter Summary; References; Chapter 2: Drafting the manuscript: Step-by-step guidelines and exercises 2.1 Work Flow Dynamics; 2.1.1 Getting started; 2.1.1.2 Managing the flow of work; 2.2 Structure and Style; 2.2.1 Finding your voice: From Charles Darwin to Chris Matthews; 2.2.2 Examples of both evidence-based and memorable prose; 2.3 Structuring the Outline; 2.3.1 Scaffolding : The Gutkin 4 X 4 cogent manuscript structure outline; 2.3.1.1 Introduction; 2.3.1.2 Methods; 2.3.1.2.1 Internal fidelity: Rule of Chekhov's Gun; 2.3.1.3 Results; 2.3.1.4 Discussion; 2.3.1.4.1 Before-after exercises in discussions (and results); 2.3.1.5 Conclusions 2.4 How To Write A Report of a ... (HOW-TWA-ROA) Study; 2.4.1 Overview; 2.4.2 HOW-TWA-ROA ... Systematic literature review (SLR) or meta-analysis; 2.4.2.1 Considerations When Conducting a Systematic Literature Review or Meta-Analysis and Interpreting the Findings; 2.4.3 HOW-TWA-ROA ... Randomized controlled trial (RCT); 2.4.3.1 Introduction; 2.4.3.2 Methods; 2.4.3.3 Results; 2.4.3.4 Discussion; 2.4.4 HOW-TWA-ROA ... Observational study; 2.4.4.1 Overview; 2.4.4.2 Introduction; 2.4.4.3 Methods; 2.4.4.4 Results; 2.4.4.5 Discussion; 2.4.5 HOW-TWA-ROA ... Health economic and outcomes research (HEOR) study ER -