TY  - BOOK
AU  - Ali,Moi
TI  - Effective public relations
T2  - DK essential managers
SN  - 9780751312904 (pbk.) :
AV  - HD59 
U1  - 659.2 21
PY  - 2001///
CY  - London
PB  - Dorling Kindersley
KW  - Public relations
KW  - Public Relations
KW  - Public Relations -- Management
N1  - Includes index
N2  - Part of a series that provides comprehensive and accessible coverage of the key skills needed to succeed in business, this guide provides advice on how to plan and manage a PR campaign, from research and targeting, to evaluation and monitoring
ER  -