TY  - BOOK
AU  - Westwood,John
AU  - Westwood, John [1947-]
ED  - Sunday Times.
TI  - How to write a marketing plan
T2  - Creating success
SN  - 9780749432546 (pbk.) :
AV  - HF5415.13 .W48 2000
U1  - 808.066658 21
PY  - 2000///
CY  - London
PB  - Kogan Page
KW  - Business planning
KW  - Authorship
KW  - Marketing
KW  - Planning
KW  - Business writing
KW  - Technique
N1  - Previous ed.: 1996; At head of title: The Sunday Times
N2  - A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan. This book provides a step-by-step guide to formulating a successful marketing plan
ER  -