TY  - BOOK
AU  - Smith,Craig
AU  - Hiam,Alexander
TI  - Marketing for dummies
T2  - --For dummies
SN  - 9780764570568 (pbk.) :
AV  - HF5415.13 
U1  - 658.802 22
PY  - 2006///
CY  - Chichester
PB  - John Wiley
KW  - Marketing
KW  - Management
KW  - Small business
N1  - Includes index; Cheat sheet perf-bound into book
N2  - Marketing is one of the most important aspects of business today - how you understand and communicate with your customer can make the difference between business success or failure. Many small businesses have to do their own marketing, often with little or no previous experience. This book offers advice
ER  -