TY  - BOOK
AU  - Kotler, Philip
ED  - INSEAD.
ED  - J.L. Kellogg Graduate School of Management.
ED  - London Business School.
ED  - Wharton School.
TI  - Mastering marketing: the complete MBA companion in marketing
SN  - 9780273642220 (pbk.) :
AV  - HF5410 
U1  - 658.8 21
PY  - 1999///
CY  - London
PB  - Financial Times
KW  - Marketing
N1  - Published in association with INSEAD, Kellogg, London Business School, Wharton; Includes bibliographical references and index
N2  - Mastering Marketing covers the basics of the subject, but the main focus is on the many challenges for marketers in the 21st century, including how to best make use of new cutting edge technology
ER  -