TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
AU  - Whittington,Richard
AU  - Whittington, Richard [1958-]
TI  - Exploring corporate strategy
SN  - 9780273687344 (pbk.) :
AV  - HD30.28 
U1  - 658.4012 22
PY  - 2005///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Business planning
KW  - Strategic planning
N1  - Previous ed.: 2002; Includes bibliographical references and index
N2  - An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations
ER  -