TY  - BOOK
AU  - Jefkins,Frank William
TI  - Public relations techniques
SN  - 9780750615631 (pbk) :
U1  - 659.2 20
PY  - 1994///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Public relations
N1  - Previous ed.: Heinemann Professional. 1988
N2  - A comprehensive and practical book covering all aspects of public relations. This new edition covers the two CAM Diploma Public Relations papers and incorporates questions from past examination papers
ER  -