TY  - BOOK
AU  - Gunning,Ellen
TI  - Public relations: a practical approach 
SN  - 9780717134571 (pbk.) :
U1  - 659.2 22
PY  - 2003///
CY  - Dublin
PB  - Gill & Macmillan
KW  - Public relations
KW  - Ireland
KW  - Case studies
N1  - Includes bibliographical references and index
N2  - This title covers topics from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry. It mixes practical advice with contemporary practice and offers examples, case studies and references to Irish PR issues
ER  -