TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
AU  - Whittington,Richard
TI  - Exploring corporate strategy
SN  - 9780273687399 (pbk.) :
AV  - HD30.28 
U1  - 658.4012 22
PY  - 2005///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Business planning
KW  - Strategic planning
N1  - Previous ed.: 2002; Includes bibliographical references and index
N2  - An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations
ER  -