TY  - BOOK
AU  - Lawton,Aoife
TI  - The invisible librarian: a librarian's guide to increasing visibility and impact 
T2  - Chandos information professional series
SN  - 9780081001714 (pbk.) :
AV  - Z716.3 
U1  - 021.7 23
PY  - 2015///
CY  - Oxford
PB  - Chandos Publishing
KW  - Libraries
KW  - Public relations
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - Given their versatility and knowledge, now is the time for librarians to become champions of the information age as they improve the visibility and impact of libraries for readers, stakeholders and society. This resource provides strategies that librarians can use to raise their visibility; shows how successful librarians have made a positive impact; covers new techniques that measure current visibility amongst readers and key stakeholders; and includes key guidance on how to implement a 10-step 'visibility improvement plan'
ER  -