TY  - GEN
AU  - Pink, Daniel H
AU  - Pink, Daniel H. 
TI  - Drive: the surprising truth about what motivates us
SN  - 9781786891709 
PY  - 2018///
CY  - Edinburgh
PB  - Canongate Books
KW  - Motivation (Psychology)
KW  - Success
N1  - Rise and fall of motivation 2.0 -- Seven reasons carrots and sticks (often) don't work -- And the special circumstances when they do -- Type I and type X -- Autonomy -- Mastery -- Purpose -- The type I toolkit
N2  - We've been conditioned to think that the best way to motivate ourselves & others is through external rewards like money or fame, or by the fear of punishment. That's a mistake, Daniel H. Pink says in this book. The key to high performance & satisfaction is intrinsic, internal motivation
ER  -