TY  - BOOK
AU  - Sinek,Simon
TI  - Start with why: how great leaders inspire everyone to take action 
SN  - 9780241958223 (pbk.)
U1  - 658.4092 23
PY  - 2011///
CY  - London
PB  - Portfolio Penguin
KW  - Leadership
KW  - Success in business
N1  - "First published in the United States of America ... 2009 "--T.p. verso; Includes index; Part. 1: A world that doesn't start with why. Assume you know -- Carrots and sticks -- Part. 2: An alternative perspective. The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- Part. 3: Leaders meed a following. The emergence of trust -- How a tipping point tips -- Part. 4: How to rally those who believe. Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- Part. 5: The biggest challenge is success. When why goes fuzzy -- Split happens -- Part. 6: Discover why. The origins of a why -- The new competition
ER  -