Focus groups in social research / Michael Bloor ... [et al.].
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780761957430 (pbk.) :
- 9780761957423 (hbk.) :
- 300.72 21
- H61.28 .F63 2001
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Includes bibliographical references (p. 99-106) and index.
This volume addresses the key issues and practical requirements of the social researcher using focus groups. It also gives guidance on virtual focus groups on the Internet, a new and growing research medium.
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