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Marketing for dummies / by Craig Smith and Alexander Hiam.

By: Contributor(s): Material type: TextTextSeries: --For dummiesPublication details: Chichester : John Wiley, c2006.Description: xx, 358 p. : ill. ; 24 cmISBN:
  • 9780764570568 (pbk.) :
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.13
Summary: Marketing is one of the most important aspects of business today - how you understand and communicate with your customer can make the difference between business success or failure. Many small businesses have to do their own marketing, often with little or no previous experience. This book offers advice.
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Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode Item holds
4 Week Loan Merlin Park University Hospital, Galway Merlin Park University Hospital, Galway Library Merlin Pk Galway 658.802/SMI (Browse shelf(Opens below)) Available GM05447
Total holds: 0

Includes index.

Cheat sheet perf-bound into book.

Marketing is one of the most important aspects of business today - how you understand and communicate with your customer can make the difference between business success or failure. Many small businesses have to do their own marketing, often with little or no previous experience. This book offers advice.

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