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Exploring corporate strategy.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2005.Edition: 7th ed. / Gerry Johnson, Kevan Scholes, Richard WhittingtonDescription: xxxvi, 1033 p. : col. ill. ; 27 cmISBN:
  • 9780273687344 (pbk.) :
  • 0273687344
Subject(s): DDC classification:
  • 658.4012 22
LOC classification:
  • HD30.28
Summary: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode Item holds
4 Week Loan Merlin Park University Hospital, Galway Merlin Park University Hospital, Galway Library Merlin Pk Galway 658.4012/JOH (Browse shelf(Opens below)) Available GM02137
4 Week Loan St. Conal’s Hospital, Letterkenny St. Conal’s Hospital, Letterkenny Letterkenny University Hospital Library HD30.28.J64 2005 (Browse shelf(Opens below)) Available B03520
4 Week Loan University Hospital Galway University Hospital Galway Library UCHG Galway 658.4012/JOH (Browse shelf(Opens below)) Available RE00885
Total holds: 0

Previous ed.: 2002.

Includes bibliographical references and index.

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

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