Public relations : a practical approach / Ellen Gunning.

By:

Gunning, Ellen

Material type: Text

TextPublication details: Dublin : Gill & Macmillan, c2003.Description: xv, 494 p. : ill., facsims., port. ; 25 cmISBN:

9780717134571 (pbk.) :
0717134571

Subject(s):

DDC classification:

659.2 22

Summary: This title covers topics from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry. It mixes practical advice with contemporary practice and offers examples, case studies and references to Irish PR issues.

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode	Item holds
4 Week Loan	Merlin Park University Hospital, Galway	Merlin Park University Hospital, Galway	Library Merlin Pk Galway		Available		GM00111

Total holds: 0

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Includes bibliographical references and index.

This title covers topics from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry. It mixes practical advice with contemporary practice and offers examples, case studies and references to Irish PR issues.

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