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Marketing research in Ireland : theory and practice / Christine Domegan and Declan Fleming.

By: Contributor(s): Material type: TextTextPublication details: Dublin : Gill & Macmillan, c2003.Edition: 2nd edDescription: vii, 557 p. ; 25 cmISBN:
  • 9780717134892 (pbk.) :
  • 071713489X (pbk.) :
Subject(s): DDC classification:
  • 658.8
Summary: Completely updated, covering the theory and practice of Marketing Research in Ireland, with a more detailed secondary sources of data chapter and special focus on technological developments.
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Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode Item holds
4 Week Loan University Hospital Galway University Hospital Galway Library UCHG Galway 658.83/DOM (Browse shelf(Opens below)) Available RE04224
Total holds: 0

Previous ed.: 1999.

Includes bibliographical references and index.

Completely updated, covering the theory and practice of Marketing Research in Ireland, with a more detailed secondary sources of data chapter and special focus on technological developments.

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