Marketing research in Ireland : theory and practice / Christine Domegan and Declan Fleming.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780717134892 (pbk.) :
- 071713489X (pbk.) :
- 658.8
Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
4 Week Loan | University Hospital Galway | University Hospital Galway | Library UCHG Galway | 658.83/DOM (Browse shelf(Opens below)) | Available | RE04224 |
Previous ed.: 1999.
Includes bibliographical references and index.
Completely updated, covering the theory and practice of Marketing Research in Ireland, with a more detailed secondary sources of data chapter and special focus on technological developments.
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