Asking questions : the definitive guide to questionnaire design - for market research, political polls, and social and health questionnaires.
Material type: TextPublication details: San Francisco, Calif. : Jossey-Bass ; Chichester : John Wiley [distributor], c2004.Edition: Rev. ed. / Norman M. Bradburn, Seymour Sudman, Brian WansinkDescription: xvi, 426 p. ; 23 cmISBN:- 9780787970888 (pbk.) :
- 0787970883 (pbk.) :
- 310.723 22
- H62 .B63 2004
- 70.03
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Previous ed.: published as by Seymour Sudman & Norman M. Bradburn. 1982.
Earlier ed. by Sudman and Bradburn with Sudman named first.
Formerly CIP. Uk
Includes bibliographical references (p. 335-346) and index.
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
'Asking Questions' is a seminal guide to designing questionnaires, the most widely used method for collecting information about people's attitudes & behaviour. This new edition combines time-proven techniques with the latest research findings.
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