hli logo
Image from Coce

Asking questions : the definitive guide to questionnaire design - for market research, political polls, and social and health questionnaires.

By: Contributor(s): Material type: TextTextPublication details: San Francisco, Calif. : Jossey-Bass ; Chichester : John Wiley [distributor], c2004.Edition: Rev. ed. / Norman M. Bradburn, Seymour Sudman, Brian WansinkDescription: xvi, 426 p. ; 23 cmISBN:
  • 9780787970888 (pbk.) :
  • 0787970883 (pbk.) :
Subject(s): DDC classification:
  • 310.723 22
LOC classification:
  • H62 .B63 2004
Other classification:
  • 70.03
Online resources:
Contents:
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
Summary: 'Asking Questions' is a seminal guide to designing questionnaires, the most widely used method for collecting information about people's attitudes & behaviour. This new edition combines time-proven techniques with the latest research findings.
Item type:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Previous ed.: published as by Seymour Sudman & Norman M. Bradburn. 1982.

Earlier ed. by Sudman and Bradburn with Sudman named first.

Formerly CIP. Uk

Includes bibliographical references (p. 335-346) and index.

The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.

'Asking Questions' is a seminal guide to designing questionnaires, the most widely used method for collecting information about people's attitudes & behaviour. This new edition combines time-proven techniques with the latest research findings.

There are no comments on this title.

to post a comment.