Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.].

Material type: Text

TextPublication details: Maidenhead : McGraw-Hill Education c2008Edition: First European EditionDescription: xxiii, 623 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Date due	Barcode	Item holds
4 Week Loan	University Hospital Waterford	University Hospital Waterford	Open Shelves	658.8 (Browse shelf(Opens below))	1	Available		030553

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Previous	658.4563 Meetings and committee procedure	658.8 The frontiers of excellence	658.8 Marketing	658.8 Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.].	658.8 Service management and marketing : customer management in service competition / Christian Gronroos.REQUIRED FIELD**	658.8 Principles of services marketing / Adrian Palmer	658.812 E-government and the decentralisation of service delivery	Next

Includes bibliographical references and index

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