Business research methods Alan Bryman, Emma Bell.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780199583409
- 658.0072
- 658
Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
4 Week Loan | University Hospital Kerry | University Hospital Kerry | University Hospital Kerry | 658 (Browse shelf(Opens below)) | Available | KH04141 |
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Previous ed.: 2007.
Includes bibliographical references and index
PART ONE; 1. Business research strategies; 2. Research designs; 3. Planning a research project and formulating research questions; 4. Getting Started: Reviewing the literature and formulating research questions; 5. Ethics and politics in business research; PART TWO; 6. The nature of quantitative research; 7. Sampling; 8. Structured interviewing; 9. Self completion questionnaires; 10. Asking questions; 11. Structured observation; 12. Content analysis; 13. Secondary analysis and official statistics; 14. Quantitative data analysis; 15. Using SPSS for Windows; PART THREE; 16. The nature of qualitative research; 17. Ethnography and participant observation; 18. Interviewing in qualitative research; 19. Focus groups; 20. Language in qualitative research; 21. Documents as sources of data; 22. Qualitative data analysis; 23. Computer-assisted qualitative data analysis: Using NVivo V7; PART FOUR; 24. Breaking down the quantitative/qualitative divide; 25. Mixed methods research: combining quantitative and qualitative research; 26. E-research: using the Internet as object and method of data collection; 27. Writing up business research
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