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Exploring corporate strategy.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Harlow : Financial Times Prentice Hall, 2005.Edition: 7th ed. / Gerry Johnson, Kevan Scholes, Richard WhittingtonDescription: xxxv, 635 p. : col. ill. ; 27 cmISBN:
  • 9780273687399 (pbk.) :
  • 0273687395
Subject(s): DDC classification:
  • 658.4012 22
LOC classification:
  • HD30.28
Summary: An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Date due Barcode Item holds
4 Week Loan St. Luke's General Hospital Kilkenny St. Luke's General Hospital Kilkenny Open Shelves 658.4012 (Browse shelf(Opens below)) 1 Available 020708
Total holds: 0

Previous ed.: 2002.

Includes bibliographical references and index.

An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.

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