Exploring corporate strategy.
Material type: TextLanguage: English Publication details: Harlow : Financial Times Prentice Hall, 2005.Edition: 7th ed. / Gerry Johnson, Kevan Scholes, Richard WhittingtonDescription: xxxv, 635 p. : col. ill. ; 27 cmISBN:- 9780273687399 (pbk.) :
- 0273687395
- 658.4012 22
- HD30.28
Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|---|
4 Week Loan | St. Luke's General Hospital Kilkenny | St. Luke's General Hospital Kilkenny | Open Shelves | 658.4012 (Browse shelf(Opens below)) | 1 | Available | 020708 |
Previous ed.: 2002.
Includes bibliographical references and index.
An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.
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