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The practice of market research : an introduction / Yvonne McGivern.

By: Material type: TextTextPublication details: Harlow Financial Times Prentice Hall c2009.Edition: 3rd edDescription: xxx, 548 p. : ill. ; 25 cmISBN:
  • 9780273717072
Other title:
  • Practice of market and social research
Subject(s): DDC classification:
  • 658.83 MCG
Summary: This book offers a comprehensive and understanable account of the techniques and practical tasks involved in setting up and running marketing or social research projects.
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Date due Barcode Item holds
4 Week Loan HLI HQ [Dr. Steevens Hospital Dublin] HLI HQ [Dr. Steevens Hospital Dublin] Book 658.83 MCG (Browse shelf(Opens below)) 1 Available 303661
Total holds: 0

Previous ed. entitled: The practice of market and social research. 2006.

Includes bibliographical references (p. [529]-536) and index.

This book offers a comprehensive and understanable account of the techniques and practical tasks involved in setting up and running marketing or social research projects.

1

BIBLIOTHER, ANNOUNCE

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