The practice of market research : an introduction / Yvonne McGivern.
Material type: TextPublication details: Harlow Financial Times Prentice Hall c2009.Edition: 3rd edDescription: xxx, 548 p. : ill. ; 25 cmISBN:- 9780273717072
- Practice of market and social research
- 658.83 MCG
Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|---|
4 Week Loan | HLI HQ [Dr. Steevens Hospital Dublin] | HLI HQ [Dr. Steevens Hospital Dublin] | Book | 658.83 MCG (Browse shelf(Opens below)) | 1 | Available | 303661 |
Previous ed. entitled: The practice of market and social research. 2006.
Includes bibliographical references (p. [529]-536) and index.
This book offers a comprehensive and understanable account of the techniques and practical tasks involved in setting up and running marketing or social research projects.
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BIBLIOTHER, ANNOUNCE
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