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Focus group practice / Claudia Puchta and Jonathan Potter.

By: Contributor(s): Material type: TextTextPublication details: London : SAGE, 2004.Description: ix, 174 p. ; 25 cmISBN:
  • 9780761966906 :
  • 9780761966913 (pbk.) :
  • 0761966900 :
Subject(s): DDC classification:
  • 300.723 22
LOC classification:
  • H61.28 .P83 2004
Contents:
Focus groups and interaction -- Producing informality -- Producing participation -- Producing opinions -- Producing useful opinions -- Producing varied opinions -- From practice to strategy.
Summary: Accessibly written, this text provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, and uses recent theories of interaction such as discourse and conversation analyses to throw light on the practice of moderation.
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Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode Item holds
4 Week Loan Midland Regional Hospital Library Tullamore Midland Regional Hospital Library Tullamore Loan collection MRH Tullamore 300.723 PUC (Browse shelf(Opens below)) Available T04625
Total holds: 0

Formerly CIP. Uk

Includes bibliographical references (p. [166]-170) and index.

Focus groups and interaction -- Producing informality -- Producing participation -- Producing opinions -- Producing useful opinions -- Producing varied opinions -- From practice to strategy.

Accessibly written, this text provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, and uses recent theories of interaction such as discourse and conversation analyses to throw light on the practice of moderation.

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